VIDEO: Was that a gay soldier in that Budweiser commercial? →
“…Frankly, when we can posit even the ambiguous possibility of a gay-soldier relationship as a selling-point for domestic beer in the corporate-sponsored interlude between possessions in a Bears-Packers game, we’ve turned a corner culturally (and economically).”
Even if it’s not, it’s the ambiguity that is important. I’m believing he’s gay (but I think everyone is gay, so there’s that…), but others may read it as Best Friend or Brother and that’s important too. Personally, I think if nothing else, it’s a tip of the hat by Budwiser that some of us may think he’s gay and some of us may not and as long as it sells beer they really don’t give a shit.
Which is big, because that means that this is a major American company selling a major American product and that they feel there is nothing wrong with gay men selling their product to a larger (and predominately heterosexual) audience.
Tides are turning?
This post was reblogged from Mother Jones magazine on Tumblr.
